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MusicWretch 32 & Avelino

An enduring conversation.

A UK radio interview run for the deluxe edition of Young Fire, Old Flame.

Client
Wretch 32 & Avelino
Focus
Radio · Interviews
When
December 2025
Wretch 32 and Avelino during their Young Fire, Old Flame promotion

The campaign

A shared history. A fresh conversation.

Wretch 32 and Avelino returned to Young Fire, Old Flame with a deluxe edition in December 2025.

Noteworthy’s UK promotion run included interviews across Apple Music 1, BBC Radio 1Xtra, Capital XTRA and KISS XTRA, putting conversation around the release at the centre of the campaign.

The work

A radio interview campaign for two distinctive voices in UK music and a new chapter in their shared project.

In the conversation

  • Apple Music 1Interview coverage
  • BBC Radio 1XtraInterview coverage
  • Capital XTRAInterview coverage
  • KISS XTRAInterview coverage
Wretch 32 and Avelino with a presenter in the Capital XTRA studio
In the studio at Capital XTRA.
Wretch 32 and Avelino sitting at microphones during a radio interview
In conversation around Young Fire, Old Flame.
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