Album features & playlist
BBC 1Xtra
The Breakfast Show carried an album takeover on release day. Taste moved from the C list to the B list on 14 March and remained there through early May. Why Not More was Saturday Record of the Day on 26 April.
MusicCoco Jones
From the album to the next chapter.
Coco Jones’s UK radio campaigns, from Why Not More? to LUVAGIRL and Love Me Through.
International Artist
- Client
- Coco Jones
- Focus
- Radio · Album & single promotion
The campaign
A debut album. An ongoing conversation.
Coco Jones’s Why Not More? arrived on 25 April 2025. The UK radio campaign brought together an album takeover on BBC 1Xtra, playlist support and specialist programmes, opening up the wider record alongside its singles.
The work
UK interviews: Online, Zeze Millz / BBC 1Xtra Breakfast Show, Nadia Jae / KISS XTRA, Henrie / KISS, Ace / Capital XTRA Breakfast Show, Robert Bruce and Shayna Marie.
The release-day feature was supported by radio promotion across BBC Radio 1, Radio 2, Capital XTRA, KISS, KISS XTRA and Apple Music 1. “Taste” led the playlist activity, while presenters explored tracks including “On Sight”, “You” and “Why Not More”.
In 2026, the work continued with “LUVAGIRL” in March and “Love Me Through” in August. Each chapter is set out below, with the newer singles’ results kept separate from the earlier album campaign.
Campaign breakdown
From the album to new singles.
Why Not More? was followed by focused radio campaigns for LUVAGIRL, Body So Tea and Love Me Through. The 2026 singles are kept separate from the 2025 album campaign.
Why Not More?
The debut album campaign · February–May 2025. Released on 25 April 2025.
Specialist support
BBC Radio 1 & Radio 2
Album tracks received support on Jack Saunders’s New Music Show, Victoria Jane’s Future Soul and Chuckie’s R&B programme. Radio 2 plays included Trevor Nelson and The Good Groove with DJ Spoony.
Commercial radio
Capital XTRA, KISS & KISS XTRA
Capital XTRA added Taste to its playlist in March, while The Norte Show played On Sight, You and other album tracks. Ace’s R&B Show on KISS supported Taste, You and Why Not More, with further album airplay on KISS XTRA.
Playlist & presenter support
Apple Music 1
Playlist support sat alongside plays across The Dotty Show, The Ebro Show, Nadeska’s R&B programmes, Rebecca Judd and New Music Daily Radio with Zane Lowe.
LUVAGIRL
Released on 20 March 2026, with the supplied updates tracing support into April.
Specialist R&B
BBC Radio 1, 1Xtra & Radio 2
Chuckie’s R&B Show supported LUVAGIRL across Radio 1 and 1Xtra in late March. DJ Spoony added The Good Groove support on Radio 2 on 8 April.
Commercial radio
Capital XTRA & KISS
The Norte Show played LUVAGIRL on 22 March, alongside a play on The R&B Show with Ace the same evening.
Release-week support
Apple Music 1
New Music Daily Radio with Zane Lowe played the single on release day. Further plays followed on The Dotty Show on 24, 25 and 26 March and The Rebecca Judd Show on 26 March.
Body So Tea
Released on 10 July 2026, with the campaign documented through August.
BBC 1Xtra
DJ Target’s Radioactive Record of the Week on 17 July, followed by a C-list addition on 7 August and progression to the B list on 14 August. Chuckie, DJ Day Day and Nadia Jae also supported the track.
BBC Radio 1 & Radio 2
Jack Saunders and Rickie, Melvin & Charlie featured the single on Radio 1. DJ Spoony made it his New 2 Spoon Track of the Week on 17 July, alongside support from Trevor Nelson on Radio 2.
Capital XTRA, KISS XTRA & Apple Music 1
Capital XTRA A-list addition on 16 July and KISS XTRA playlist support from 24 July, alongside Ace’s R&B Show. Ebro and Estelle added Apple Music 1 support.
Love Me Through
Released on 21 August 2026, with the campaign continuing into September.
Specialist support
BBC 1Xtra
DJ Target supported the single on 9 and 15 September.
R&B audiences
BBC Radio 2 & KISS XTRA
The Good Groove with DJ Spoony played the track on 25 August and 14 September. Ace’s R&B Show on KISS XTRA added support on 23 August.
Specialist programming
Apple Music 1
The Ebro Show played Love Me Through on 26 August, followed by The Estelle Show on 6 September. No audience estimates were supplied for these Apple plays.