Loveland, on air.

Loveland, in conversation.

Suki Waterhouse’s Loveland campaign brought together single promotion, presenter interviews and album-wide airplay. The activity ran from “Back In Love” in March through the album launch and continued radio support into August 2026.

The work

Suki spoke with Jack Saunders on BBC Radio 1’s New Music Show (broadcast 23 July) and with Maia Beth on Radio 1’s Future Pop (broadcast 10 June). BBC Radio 2’s Jo Whiley interview aired on 13 July.

“Back In Love” received support from Jack Saunders, Future Pop, Radio 1’s Indie Show and Jo Whiley, alongside a Capital Buzz playlist addition on 30 March. June’s “When I Get Drunk (I Want You Boy)” continued the radio story with Radio 1 and Radio 2 plays ahead of the album activity.

The wider record

“Notting Hill” appeared on Jack Saunders’s show and Jo Whiley’s programme, as well as Apple Music 1’s New Music Daily Radio with Zane Lowe and The Matt Wilkinson Show. Radio 1 also played “Tiny Raisin”; Radio 2 played “Seasons”. The August update documents continued “Notting Hill” support on Radio 1 on 17 August.

The early singles

“Tiny Raisin” received support from Jack Saunders, Matt and Mollie, Radio 1’s Indie Show and Future Pop, and Lauren Laverne on BBC 6 Music. These early single moments built towards the interviews and wider album promotion.