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MusicJay Sean

Jay Sean, across the conversation.

The UK campaign for Body: television, radio, podcasts, live performance and linked press interviews.

UK Artist

Client
Jay Sean
Focus
Television · Live · Radio · Podcasts · Press
Jay Sean smiling against a colourful graffiti wall

The campaign

A new record. A wider conversation.

The UK promotion for “Body”, released on 14 August 2026, combined a concentrated September promotional visit with interviews and coverage running into October.

The work

TV: Sunday Brunch / Channel 4.

Radio: BBC Radio 2 / BBC London / BBC 1Xtra / KISSTORY / BBC Asian Network.

Podcasts: 90s Baby Show / We Need to Talk Podcast with Paul C. Brunson / Thriving Minds with Alberto Zandi.

Online: DJ AG’s livestream.

The campaign connected television and radio appearances with personal, long-form conversations, a DJ AG street performance in Harrow and music press interviews.

The result was a campaign with several ways in: hearing the new single, revisiting the songs audiences know, and discovering the person behind them. Explore the appearances, interviews and coverage below.

Campaign breakdown

The campaign in focus

The UK promotion for “Body” connected a new release with Jay Sean’s wider story, through television, radio, long-form conversations, live performance and editorial coverage.

Reported radio impacts for “Body”
1.63m
Approximately, across eight reporting weeks beginning 14 August–2 October 2026.
Reported DJ AG livestream views
52.6k
The Harrow street performance on 14 September 2026.

Radio impacts are cumulative audience estimates, not unique listeners. Livestream views are a separate measure and are not added to the radio total. Figures reflect the campaign update of 9 October 2026.

Television

Broadcast schedule

Trace Talks · Jay Sean

Interview recorded on 16 September. The report schedules a 9 October premiere on Trace UK and Trace Urban International, with further broadcasts through October.

Recorded · date to be confirmed

Trace · My Career In Music

Recorded on 16 September; the broadcast date was still to be confirmed in the 9 October update.

Music television

Trace · Body

Music-video playlist additions and Video of the Week on both Trace UK and Trace Urban.

Radio promotion

KISSTORY · Marvin Humes

Interview broadcast 20 September, followed by an Allstars takeover on 3 October.

BBC Radio London · Shay Kaur Grewal

Live interview on 14 September.

BBC Asian Network · Body

BBC Asian Network playlist support for Body.

Specialist radio support

Spot plays on BBC 1Xtra with DJ Day Day and Fee Mak, BBC Radio 2 with DJ Spoony, and KISS XTRA’s Afro Electronic Show with Larizzle.

Long-form conversations

We Need to Talk Podcast

Paul C. Brunson’s conversation with Jay about music, identity and family, released 6 October.

More campaign clips

Watch & read the interviews

Direct links to the published editorial and video features.

Live moments & social coverage

DJ AG · Harrow

A street performance and livestream on 14 September, bringing Body together with Down, Ride It, Do You Remember and Make My Love Go. The report records 52.6k livestream views, 5k comments and 485.8k likes; these are separate engagement measures.

More campaign clips

Further campaign activity & press

The wider promotion also includes The Dad Project and Capital Anthems liners. The broader press coverage spans national and regional titles.

Explore the press coverage (opens in a new tab)
View the wider press list
  • BuzzFeed — *Most Recent* (social)
  • Official Charts (social)
  • That Grape Juice (social)
  • Yeeeaah!
  • Deeds
  • MTV UK
  • Official Charts
  • The Independent
  • The Bolton News
  • The Argus
  • Hereford Times
  • Stirling News
  • Midweek Herald
  • Bridport News
  • The Northern Echo
  • The Oldham Times
  • The Press
  • The National
  • The Reading Chronicle
  • Penarth Times
  • Glasgow Times
  • News & Star
  • The Herald
  • Greenock Telegraph
  • South Wales Argus
  • County Times
  • The Leader
  • Journal
  • The Free Press
  • Border Telegraph
  • Peeblesshire
  • Dunfermline Press
  • Central Fife Times
  • Alloa Advertiser
  • Helensburgh Advertiser
  • Clydebank Post
  • Reporter
  • Largs & Millport
  • The Advertiser
  • Cumnock Chronicle
  • The Sun (in print)
  • Irvine Times
  • Herald
  • Echo
  • Colchester Gazette
  • Braintree & Witham Times
  • Halstead Gazette
  • Maldon Standard
  • Clacton Gazette
  • Harwich and Manningtree Standard
  • Worcester News
  • Malvern Gazette
  • Evesham Journal
  • Cotswold Journal
  • Stroud News
  • Wilts and Gloucestershire Standard
  • Swindon Advertiser
  • Gazette & Herald
  • Wiltshire Times
  • Oxford Mail
  • Witney Gazette
  • The Herald Series
  • Bicester Advertiser
  • Bucks Free Press
  • Slough & South Bucks Observer
  • Bracknell News
  • Watford Observer
  • The Herts Advertiser
  • Borehamwood & Elstree Times
  • Barnet Borough Times
  • Harrow Times
  • Enfield Independent
  • Tottenham & Wood Green Independent
  • Guardian Series
  • Surrey Comet
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