MusicDigga

Digga. Moneygram, on air.

Digga and Masicka’s Moneygram campaign, with BBC 1Xtra playlisting, three weekly record selections, specialist radio support and interviews with DJ Target and Seani B.

Client: Digga
Focus: Radio · Interviews · Podcasts
When: August–October 2026

Digga with Seani B during Moneygram promotion at BBC 1Xtra

The campaign

Music and conversation.

Digga and Masicka’s “Moneygram” was released on 28 August 2026. Its UK promotion connected BBC 1Xtra playlisting and presenter selections with specialist radio support and conversations with DJ Target and Seani B.

The work

A DJ Target radio appearance ahead of release and Seani B’s BrukOut TV podcast gave the campaign space for conversation alongside the music. Three weekly record selections on BBC 1Xtra led into C List support, with further airplay on Capital XTRA and KISS XTRA. The studio photograph captures Digga with Seani B during the run.

Watch the Digga interview on YouTube, or explore the radio promotion on Instagram.

Campaign breakdown

From first support to the playlist.

The Moneygram campaign combined six weeks of reported airplay with BBC 1Xtra record selections, playlist support and broadcast and podcast interviews.

Reported radio plays: 226; Across six weekly reporting periods beginning 28 August–2 October 2026.
Reported audience impacts: 913,942; Cumulative estimated impacts across those six reporting periods.
Weekly record selections: 3; Kenny Allstar, DJ Target and DJ Day Day on BBC 1Xtra.
BBC 1Xtra playlist listings: 3; Added to the C List on 25 September; retained on 2 and 9 October.

Play and audience totals add the six weekly columns in the 9 October update. Audience impacts include repeated exposure and are not a count of unique listeners. The separate spot-play list overlaps this activity and is not added to the totals. Playlist status is reported through 9 October.

Three weekly record selections

28 August 2026

Kenny Allstar

“Moneygram” was selected as Kenny’s Prime Pick Track of the Week.

4 September 2026

DJ Target

Selected as DJ Target’s Radioactive Record of the Week.

18 September 2026

DJ Day Day

Chosen as DJ Day Day’s Track of the Week, followed by daily plays listed from 21–24 September.

The radio support

Playlist & presenter support

BBC 1Xtra

C List support began on 25 September and continued through the 9 October update. The report also lists plays from DJ Target, DJ Day Day, Kenny Allstar, Snoochie Shy, Seani B and Izzy Bossy.

Specialist support