SportsTerry Butcher
In collaboration with The Outside Organisation.
A story beyond football.
A national publicity campaign for Butcher: Invisible Wounds, in collaboration with The Outside Organisation.
- Client
- Terry Butcher
- Focus
- Television · Radio · Podcasts
- When
- June 2026
The campaign
An important conversation.
Butcher: Invisible Wounds follows former England captain Terry Butcher and his family through a deeply personal story of grief and veteran mental health.
The work
Working with The Outside Organisation, Noteworthy supported the documentary’s national publicity campaign ahead of its June 2026 ITVX launch. Television, radio and podcast appearances brought the conversation to audiences beyond football.
The Outside Organisation led the national and regional press coverage. A London screening brought together media, industry contacts, family and friends.
In the conversation
- TelevisionGood Morning Britain · ITV News London · ITV News Anglia
- RadioBBC Radio 5 Live · talkSPORT · Radio X · Absolute Radio
- PodcastsThe Rest Is Football · That Peter Crouch Podcast · Life Goals · The Broadcast Sport Podcast
