BBC Radio 1 · Sian Eleri
Hold It for Her was Radio 1’s Future Artists Next Wave track, with an interview recorded and broadcast on 7 April 2026. Sian Eleri had also supported Back to You in January.
MusicPeach PRC
Porcelain.
A Future Artists interview, Next Wave selection and radio support for Peach PRC’s Porcelain.
- Client
- Peach PRC
- Focus
- Radio · Interviews
- When
- January–April 2026
The campaign
The work
Porcelain arrived on 3 April 2026. The following week, Peach PRC spoke with Sian Eleri as “Hold It for Her” became a Future Artists Next Wave track.
The album campaign built on January’s “Back to You” support, with Capital Buzz playlist additions and further album tracks featured by Travis Mills on Apple Music 1.
Campaign breakdown
Porcelain, in the new-music conversation.
A BBC Radio 1 interview and Next Wave selection sat alongside playlist support for Peach PRC’s singles and wider album airplay.
The interview & first plays
Playlist & album support
New music
Capital Buzz
Back to You joined the playlist on 16 January; Hold It for Her followed on 9 April.
Album coverage
Apple Music 1 · Travis Mills
The Travis Mills Show featured Hold It for Her, The Palace, Back to You and Oasis on 8 April, extending attention across Porcelain.