MusicNAV

Pop My Shit. The UK interviews.

Capital XTRA and NTS interviews around NAV’s Pop My Shit release.

Client
NAV
Focus
Radio · Interviews
When
August 2026
NAV press photograph

The campaign

The work

NAV’s August promotion brought together DJ Semtex on Capital XTRA and DJ Bempah and JK on NTS’s Scary Things.

Both conversations were recorded ahead of the release of “Pop My Shit” featuring Frost on 21 August 2026. DJ Semtex also supported the single on air.

Campaign breakdown

Two UK radio conversations.

The Pop My Shit campaign paired a national commercial-radio interview with a specialist conversation for Scary Things.

Capital XTRA · DJ Semtex

Interview recorded on 19 August 2026 and listed for broadcast on 21 August. DJ Semtex also supported Pop My Shit featuring Frost on his show.

Specialist radio

NTS · Scary Things

Interview with DJ Bempah and JK recorded on 18 August, with transmission listed for 27 August.

Have a story in mind? Let’s talk Back to music

Next story

Ayra Starr

Star Girl / album coverage.