Pull Over. The UK radio conversations.

Three interviews. Three radio settings.

The UK promotion around Ludacris’s “Pull Over” included interviews recorded on 27 May 2026 for Capital XTRA, Rinse FM and BBC 1Xtra. The programme connected national radio with a specialist music conversation.

The work

Capital XTRA: Ludacris spoke with Kamilla Rose for her evening show, with transmission listed for 28 May. The interview was also reflected on Capital XTRA Breakfast with Robert Bruce and Shayna Marie on 29 May.

Rinse FM: A conversation with SK Vibemaker formed part of the same recording schedule. The interview is available through Rinse’s programme archive. The campaign report lists 18 June for transmission; the archived episode is dated 11 June.

Listen to SK Vibemaker with Ludacris

BBC 1Xtra: An interview with Keke was recorded for 1Xtra’s Throwback Party. July was the intended broadcast window; the exact transmission date was still to be confirmed in the campaign update.