Everybody Got Somebody
Death Do Us Part featuring Mariah the Scientist received support from Sian Eleri on Radio 1, DJ Target on BBC 1Xtra and Manny Norté on Capital XTRA. Apple Music 1 added the track to its playlist in January 2026.
MusicFridayy
The singles & album at radio.
Radio champions and playlist support across Fridayy’s EP, singles and Tension album.
- Client
- Fridayy
- Focus
- Radio
- When
- December 2025–August 2026
The campaign
The work
The campaign moved from “Death Do Us Part” on the Everybody Got Somebody EP to the summer releases “Haiku” and Tension.
Radio 1 and BBC 1Xtra specialist shows, Capital XTRA and KISS XTRA playlists, and Apple Music 1 programmes supported different tracks across the release schedule.
Campaign breakdown
From Everybody Got Somebody to Tension.
Specialist R&B support and commercial playlists connected Fridayy’s EP, singles and album with UK radio audiences.
The releases at radio
Haiku
Capital XTRA playlist support from 24 July, followed by KISS XTRA’s C list on 7 August and B list on 14 August. Sian Eleri, Nadia Jae, DJ Day Day, DJ Target and Kaylee Golding championed the single, with further support from Ebro.
Tension
The August album campaign extended to Can You Stay on Sian Eleri’s Future Artists, DJ Target’s show and The Estelle Show. Chuckie supported Text on his R&B programme across BBC Radio 1 and 1Xtra.